SUCCESSFUL
Marketing Resources develops fresh, exclusive, pre qualified, targeted direct mail mortgage life insurance leads for life insurance agents and agencies across the country, and may be the only lead company that guarantees you will make sales if you follow our instructions. We provide our clients with a proven mortgage insurance sales system as part of their purchase, which is the accumulation of twenty years of experience in the insurance market. Most of our clients consider us the solution to their prospecting problems.
We began as a single insurance agent looking for prospects in 1982. Today we are a spin off of a successful life and disability agency that employed over 50 agents producing millions of annual premium dollars, however, we are no longer affiliated with any insurance company. This means we work only for you.
We look to develop mutually profitable relationships with Personal Producing General Agents and ambitious General Agents who want to build a solid business in the life insurance field. We are not a “get rich scheme”, an “earn big bucks while you sleep” come on, nor miracle workers, but, rather, a mortgage life insurance marketing system that will put you in front of people that want to buy life insurance for an important and specific need that they recognize needs to be filled right now.
We can provide you with mortgage life insurance leads that will close at a very high ratio, and show you why they close so well. You must be willing to accept that these leads are only effective within the unique and proven marketing system for which they are designed, and not with the marketing approach used by most agents. Let's face it: Can millions of premium dollars be wrong?
We may be the only service of our kind offering a money back guarantee that you will close sales with the leads.
WE CAN MAKE YOUR APPOINTMENTS FOR YOU. This is a valuable service for those agents that want to concentrate on the sale and have someone else manage their schedule. This service is ONLY available with leads you have already had us develop for you. Visit our APPOINTMENT MAKING SERVICE Page.
MORE INFORMATION
THE MARKET
Unlike Internet leads, we can provide you with large quantities of fresh, qualified mortgage life insurance leads in a targeted area, which can be your EXCLUSIVE TERRITORY. We concentrate on the “Joe Average” market. Essentially, the type of people who provide us our everyday services, earn about $35,000 a year individually and $60,000 as a family, and would rather spend their time in more enjoyable pursuits than talking with a life insurance agent. They normally have just bought their first home, usually a three bedroom house for between $100,000 and $200,000 in most areas and the mean average home price in others, and do not have an existing life insurance affiliation they are satisfied with.
This means that you may be that ONLY agent in the house and, even if you are not, if you follow our instructions, you will be the LAST agent in the house.
This market normally cannot afford to purchase a large policy the first time you visit them, the national average for this market is a between $600 and $650 in annualized life premium, however, since the average targeted client is a young, committed couple between 25 and 45, this is a clientele that has an enormous future potential, and will allow you to build an agency.
IT IS EXTREMELY IMPORTANT THAT YOU ACCEPT THAT EACH MARKET HAS ITS OWN CHARACTERISTICS AND THIS ONE REQUIRES ITS OWN, UNIQUE APPROACH. If you refuse to accept that, and attempt to pound the square peg of the way you have approached other markets into the round hole of this one, you will not obtain the same successful results as others. Please be open minded: Our leads can help you sell a lot of insurance if you give the prospect what they want the way they want it.
THE LEAD
We do not send the prospect a letter. All of the information they need to make a decision is on the reply card. It will come back to you with their mortgage lender’s name, mortgage amount, name, address preprinted; and their date of birth and telephone numbers hand written on it.
The secret of our larger than normal response rate and high closing ratio is our ability to target market to the right people and CAUSE THEM TO FOCUS ON PROTECTING THEIR MORTGAGE. The card clearly explains that you will be contacting them concerning life and disability insurance; however, it does not focus on your role as a life insurance agent. Our experience is that the prospect is more comfortable thinking of you as an individual that is ONLY concerned with assisting them in protecting their mortgage, and not as their image of a life insurance agent who wants to sell them something they can’t afford. The sale will be there for you IF you allow it to happen in a manner the client feels comfortable with.
After the first mailing, which contains the guarantee, ALL of the lead cards will be mailed from the client directly to your post office box. No one other than you will see your leads, or even know they exist.
For more information about our leads, visit the OUR PRODUCT Page.
THE MAILING PIECE
THE GUARANTEE
Our experience tells us that, IF YOU FOLLOW OUR INSTRUCTIONS and use the leads as they were designed, you will sell insurance. As such, we can guarantee those sales contingent on your using the good sales practices we require in the written guarantee.
For more information about our guarantee, visit the OUR GUARANTEE Page.
HOW MUCH CAN I MAKE
If you use our leads the way they were designed you will see a tremendous return on your investment. For example:
If you purchase a 1000 piece mailing you will normally receive about twenty (20) leads and sell eight (8) cases worth about $5,400 in annualized life premium.
THAT'S BETTER THAN AN 8 TO 1 RETURN ON INVESTMENT!
HOW WE DO BUSINESS
After your first mailing, we will offer you an EXCLUSIVE TERRITORY, and will begin mailing for leads on your behalf on a regular basis if you desire. You will select the number of mail pieces we send for you. The minimum we will mail for any account is two hundred fifty (250) pieces per week, or one thousand (1,000) pieces in a four (4) week period. You are not obligated to any particular time period, and may cancel our service on seven (7) days notice. During the fifty two (52) weeks of the year, you may select any four (4) weeks, in any order or grouping you like, to suspend your mailings so that you may take vacations, enjoy holidays, or use any way you desire.
Each day you go to your Post Office box, take out the leads, and begin the process of selling insurance.
WHAT SERVICES WE OFFER
In addition to the leads, we can provide you with a complete SALES SYSTEM, in written and downloadable form, as well as the LIVE SUPPORT you may need to become more productive with these leads. We also offer an APPOINTMENT MAKING SERVICE for leads you have paid us to develop for you. Click the link for more details.
Quite simply: OUR MISSION IS TO HELP YOU SELL INSURANCE. If we do that, then you will want to continue purchasing our services.
The SALES SYSTEM and LIVE SUPPORT come as part of the service at NO ADDITIONAL CHARGE with some packages, and at a modest cost if you choose the lower price, lead only options.
For more information about the services we offer, visit the OUR SERVICE Page.
THE ADVANTAGES AND DISADVANTAGES OF DIRECT MAIL
Direct mail, the way we develop our leads, has disadvantages. It normally takes between ten (10) and fourteen (14) days from the time we mail your order to receive a steady flow of leads. We do not sell a specific number of leads and; although most of our clients get at least a two (2) percent response rate, some as high as four (4) percent, we can not guarantee a certain number of leads from any one mailing.
One of the disadvantages of direct mail is that it takes between four and six weeks from the day you receive your first lead until the last one arrives. This is why it is SO IMPORTANT that you begin your scheduled mailing program as soon as possible. This will help you avoid a period of time where you are short of leads.
Agents all over the country are successful with our lead program because we provide them with large numbers of fresh leads from prospects that want to buy insurance. As such, we can provide you a GUARANTEE THAT YOU WILL SELL INSURANCE FROM OUR LEADS OR MONEY BACK for the leads purchased with a guarantee. In effect, a no risk trial period.
The advantages of direct mail are that we can provide you with a large, steady flow of qualified leads in a confined area, normally close to your home or office. If the addresses of your leads are close together, you can make more presentations in the same evening, which should result in more sales. Once we begin your mailing program, you will have a steady flow of leads about fourteen (14) days later.
HOW MANY LEADS WILL I RECEIVE?
Some agents have received a return rate as high as 10% from a single mailing; however, a more realistic expectation is a 2 or 3% return rate over a regular course of mailings in demographically suited areas.
It is important to understand that you will not receive all of your leads at the same time but, rather, they will be returned as your prospects decide they are ready to hear from you.
WHAT’S MY COST?
Mailings without the Guarantee cost between .54 and .44 per mailing piece yet will provide you the very same quality lead as our guaranteed mailings. Ask us why.
DO I HAVE TO SIGN A CONTRACT?
NO, you are not obligated to any future mailings with us.
If you sign up for a continuous mailing with an exclusive territory, you may cancel our service anytime on seven (7) days written notice.
CAN I USE MY EXISTING INSURANCE AFFILIATION?
YES. We are not affiliated with any insurance company, and will NOT require you to contract through us to sell insurance.
WHAT’S THE CATCH?
Surprisingly, there isn’t any. IF you follow our instructions and work the leads as they were designed, and IF you have the courage to ask for the business when you are sitting at the table with the prospects, YOU WILL SELL LIFE INSURANCE WITH THESE LEADS.
HOW DO I GET STARTED?
Contact us by one of the methods listed below. We will need a list of Zip Codes you would like to work, a signed contract and its collateral forms, and your initial payment. New mailings go out every Monday or Friday for a confirmed, paid for, order placed by 2 PM the preceding Monday. You can expect a steady flow of leads about fourteen (14) days later.
Does this sound right for you? Call or email us. Perhaps you don’t think we're the right match for your needs but you know someone that can use our service, do them a favor and forward this site. We might be able to help.
FREQUENTLY ASKED QUESTIONS
Q: Will you REALLY give me my money back if I can’t make sales from your leads?
A: Yes, however, there are conditions attached and you must make a good faith effort.
Q: What are the conditions of the guarantee?
A: Most are listed on the OUR GUARANTEE Page, and the rest are specified in the actual written guarantee. Essentially, what we require of you are the good habits that make the difference between successful agents and those whom are not.
Q: Why would you offer a money back guarantee?
A: We know how good these leads are and we’re not afraid to risk our money so that you will feel comfortable trying them.
Q: Why are the leads so good?
A: Our twenty years of experience enable us to precisely target our mailings so that the individuals who respond have a very strong interest in buying life insurance.
Q: What is the difference between these leads and Internet leads?
A: Internet leads are normally SHOPPERS and are scattered over a wide area, and they do not want a sales person to come to their home. Our leads are from BUYERS grouped in a small area near your home, or anywhere else you prefer to work, and they are willing to talk to you.
Q: Why is it important that I start my scheduled mailing program as soon as possible?
A: It may take up to six weeks from the day you receive your first lead until the last one arrives. Doing a mailing every week allows you to benefit from ALL your mailings and provides you a steady stream of leads on a regular basis.
Q: Will ALL my leads be guaranteed?
A: No. Only the trial mailings have a guarantee available; however, the leads we provide you from a scheduled mailing program will be to the same class of prospect, in the same zip codes, and be developed from the same solicitation.
Q: Are these leads for any particular market?
A: Yes. They are MORTGAGE MARKET leads.
Q: Will you make my appointments for me?
Q: Can I keep my own insurance companies or do I have to use yours.
A: We are not affiliated with ANY insurance companies nor do we require you to use any special company.
Q: Can you help me obtain a high commission contract?
A: Yes. If you need a referral to agencies that offer high commission contracts with annualized commissions, ask, and we will be happy to provide you contact information for contracting opportunities.
Q: How much do your leads cost?
A: We do not sell individual leads but, rather, a direct mail campaign in an area close to your home that will provide you an opportunity to write an average of $2,500 in annualized life insurance premium each week.
Q: Can I have an exclusive territory?
A: Yes. The territory we agree upon will be yours, exclusively. No other agent will receive leads in that area from us.
Q: Will anyone else have worked my leads? Will anyone else work my leads after me?
A: NO! Your leads will never be made available to any other agent.
Q: Do I have to sign a long term contract?
A: No. You may cancel our service anytime on seven days notice.
Q: Will you show me how I can get the best results from your leads?
A: Yes. We will provide you a detailed sales system including instructions on setting appointments, which products to offer, making an effective presentation, and which objections to expect and how to overcome them as well as provide telephone support if you want it.
Q: Do I have to use your sales system?
A: No, however, it has proven to be the most effective way to close the largest number of sales from our leads.
Q: Can I use your leads to offer insurance in the traditional manner?
A: You will have limited success if you do.
Q: Will you help me support or build my own agency?
A: Yes. In most areas there are enough leads available for you AND any agents you might want to hire.
